Knit Kit is a beginner knitting kit that consists of knitting needles, yarn, and stitch markers. Each item comes in a package designed and constructed specifically for it. Knitting needles are in an oblong, egg-shaped box that reflects their silhouette when wound up and not in use. The ball of yarn has a label that wraps around it, and the stitch markers are in a matchbox-style package, which can continue to hold them once opened. A moth is used for the logo as an ironic symbol to embrace the imperfections of learning a new skill, as they are an infamous pest in the knitting community and create holes in knitted fabric. Saturated orange, green, and purple alongside the curvilinear motif on the packages convey a sense of whimsy and fun. A sans-serif typeface (Dongle) with rounded ends on the letterforms reflects the curvilinear nature of yarn and knitting.